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Cambridge Service Alliance

At the forefront of service transformation in the digital era

Generative AI Workshop - 6th March 2024

Ouline of Event

In today's competitive landscape, revolutionising service across industries through Generative AI is not just a trend; it's a necessity for enhancing customer experience. This workshop offers a deep dive into how Generative AI is transforming the way businesses interact with and serve their customers. Participants will explore the myriad ways in which AI-driven solutions can personalise and elevate the customer experience, ranging across different industries from retail to healthcare and hospitality.
Our expert-led sessions will provide an in-depth look at how AI is enabling businesses to understand and meet customer expectations more effectively. We will discuss AI's ability to analyse vast amounts of data, providing insights that drive customer-centric decision-making and strategies using real-world examples.

The workshop will address crucial aspects such as integrating AI into existing service frameworks, navigating the challenges of digital transformation, and understanding the ethical implications of AI deployment. Participants will engage in interactive discussions, hands-on activities with AI tools, and collaborative brainstorming sessions, equipping them with practical skills and strategies for implementing AI in their service models.



Presentation Titles Included:

Introduction - Welcome to the CSA  - Mohamed Zaki


The Transofrmation Impact of Generative AI - J.Karman from Microsoft

Navigating through understanding generative AI and the real difference with previous AI breakthroughs, its possible impact and use cases on top industries, and ethical responsibilities.
Why is Generative AI Different ?   How are different industries making use of generative AI?   What about responsible AI ?

Kindly note that all the information in the slides do not represent my employer and only represent my personal views. Any misinformation is not intentional and only represent my personal mistakes if found.



AI Driven Personalisation in Service - J.Blümel from the CSA

Understanding the technologies behind Generative AI personalisation, such as machine learning and NLP.
Discuss how AI-driven personalisation can be applied to enhance customer experiences, with real-world success stories for inspiration enabling them to envision applications in their own sectors.

A Blueprint for AI Innovation in the Enterprise World - N.Kumar from Astroware AI

A practical exploration of how industries can use an open innovation approach to adopting AI within their businesses in a risk conscious way


Human-Centered AI and Service - Innovation - T.Andreassen from NHH Norwegian School Economics

This talk delves into AI's transformative potential for service innovation and value creation in an increasingly digital and aging society, focusing on enhancing citizens’, customers’, and employees’ experiences while navigating the ethical terrain to prevent biases and ensure equitable impact.


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.