Course based on Cambridge Service Alliance research
Making the shift to services
By the end of this two-day workshop, delegates are able to use Alliance tools to design new services and improve existing ones and support the successful integration of services into their organisation. The course gives delegates new insights into:
- How firms design and re-design services and service offerings
- How prototyping a service works
- How tools such as emotion mapping, process mapping, business model innovation and blue-printing play a role in service design
- How to manage the transition and the service journey
- How big data is optimising service delivery and aiding the design of better service solutions.