skip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era

Course based on Cambridge Service Alliance research

Making the shift to services

By the end of this two-day workshop, delegates are able to use Alliance tools to design new services and improve existing ones and support the successful integration of services into their organisation. The course gives delegates new insights into:   

  • How firms design and re-design services and service offerings  
  • How prototyping a service works   
  • How tools such as emotion mapping, process mapping,  business model innovation and blue-printing play a role in service design  
  • How to manage the transition and the service journey
  • How big data is optimising service delivery and aiding the design of better service solutions.

Find out more and reserve your place on the next course.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


Latest news

The personal touch: using AI to help digital ‘agents’ deliver better customer service

16 January 2023

Successful customer service feels personal. As customers, we need to have our problems dealt with efficiently. But we also want our emotional response to those problems to be acknowledged, with empathy. But is this possible in a world in which customer services are becoming increasingly automated, and we find ourselves...

Mitsubishi Heavy Ltd Industries Visit - November 2022

15 November 2022

Prof Mohamed Zaki was invited by the Mitsubishi Heavy Industries to run the Digital Service and Customer Experience workshop with the Research & Innovation Center team. Thanks for the invitation, hospitality and the great discussions about the future of the next generations of services in asset heavy Industry.

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release