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Cambridge Service Alliance

At the forefront of service transformation in the digital era

Studying at Cambridge


Executive Education

Short courses based on Cambridge Service Alliance research

Making the shift to services

By the end of this two-day workshop, delegates are able to use Alliance tools to design new services and improve existing ones and support the successful integration of services into their organisation. The course gives delegates new insights into:   

  • How firms design and re-design services and service offerings  
  • How prototyping a service works   
  • How tools such as emotion mapping, process mapping,  business model innovation and blue-printing play a role in service design  
  • How to manage the transition and the service journey
  • How big data is optimising service delivery and aiding the design of better service solutions.

Find out more and reserve your place on the next course.

Ecosystem Strategy

This one-day course shows delegates how to understand their business’s ecosystem and to leverage partnerships within it in order to deliver services quickly and effectively. The course gives delegates new insights into:  

  • What their business ecosystem is and why it is vital in service delivery  
  • How to build partnerships to share capability and capacity across multiple companies  
  • How innovation can work through partnerships  
  • How to identify and address weaknesses in the ecosystem.

Find out more and reserve your place on the next course.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


RSS Feed Latest news

2020 Annual Review

Oct 23, 2020

Read about our latest research in our tenth anniversary Annual Review.

Managing customer experience through a systematic approach to data analytics

Jul 24, 2020

We all know what a positive – or negative – customer experience feels like: a rush of pleasure or teeth-grinding frustration. Firms are acutely aware of the importance of how we feel – and how that translates into long-term loyalty – but feelings are a difficult and complicated thing to measure at scale.

Blog | Has COVID-19 Invented the 10X Supply Chain?

Jul 06, 2020

Surendra Kancherla, Principal Architect - Digital Technologies, at CSA partner, HCL, says that COVID-19 is forcing firms to look afresh at their supply chain capabilities.

Insight | Business model innovation for digital twins in the construction sector

May 19, 2020

At the Cambridge Service Alliance's most recent Community of Interest, Dr Erika Pärn considered the development of digital twins in the construction sector: the challenges it faces and whether android operating systems could provide a useful roadmap for business model innovation.

Generate revenue from digital platforms

May 12, 2020

According to Shep Hyken: "Customers are smarter than ever because they're experiencing great service from certain brands, and those rock-star brands are setting the bar higher for everyone else." In this white paper we explore the 'customer experience paradox' and how firms can use digital platforms to overcome it.

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