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Cambridge Service Alliance

At the forefront of service transformation in the digital era
2020 Annual Review

Read about our latest research in our tenth anniversary Annual Review.

In our new Annual Review you can read about our latest research, including:

  • A practical, cross-functional approach to driving digital transformation through business model innovation
  • How digital twins could be the way that B2B firms are finally able to emulate the success of the platform-driven consumer giants
  • An analysis of what’s stopping the construction industry from switching to offsite manufacturing
  • How a new technology could play an important role in getting people back to work safely during the pandemic
  • A machine learning technique that can be used for quality assurance in manufacturing
  • A framework to help organisations take a strategic approach to collecting customer data
  • An innovative approach to improving our post-COVID workplaces.

Read all this and more here.


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


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Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.