Cambridge Service Alliance
developing new understanding and approaches to complex service systems
Dr Benjamin Lucas is an Assistant Professor at Nottingham University Business School, University of Nottingham. His research and teaching focuses on Business Analytics, Digital Marketing, Innovation and Entrepreneurship. At Cambridge Service Alliance, Benjamin is working primarily on projects combining text mining with customer experience management.
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Welcome to the Cambridge Service Alliance…
Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, CEMEX, IBM and the University of Cambridge.
Latest news
October 2018 Webinar - How Can Hackathons Accelerate Corporate Innovation?'
Oct 08, 2018In this webinar, Myrna Flores presented the Alliance April paper on how hackathons can accelerate corporate innovation.
September paper on 'Co-Creation in Practice: Objectives and Outcomes' by Katharina Greve, Veronica Martinez and Andy Neely
Veronica delivered a presentation and a workshop at the 'Land of Innovation Forum' in Canacintra, Mexico.
Blockchain Results Delivered at Rolls Royce
Sep 20, 2018Research project 'the impact of digital twins on the product development process' led by Veronica Martinez
Interview with Sander Kuik, Canon – for CSA Industry Day 2018
Sep 11, 2018In a conversation with Sander Kuik from Canon we asked him about his planned presentation at the CSA Industry Conference on 3 October 2018, his thoughts on the theme of the conference, and his vision of the future.
© 2017 University of Cambridge
