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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 

Dr Benjamin Lucas

Biography

Dr Benjamin Lucas is an Assistant Professor at Nottingham University Business School, University of Nottingham. His research and teaching focuses on Business Analytics, Digital Marketing, Innovation and Entrepreneurship. At Cambridge Service Alliance, Benjamin is working primarily on projects combining text mining with customer experience management.

Vistiting Researcher

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Dr Benjamin Lucas

Affiliations

Collaborator profiles: 
Professor Mohamed Zaki
Person keywords: 
Business Analytics
Innovation
Entrepreneurship
Digital Marketing

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.


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