Cambridge Service Alliance
developing new understanding and approaches to complex service systems
Dr Benjamin Lucas is an Assistant Professor at Nottingham University Business School, University of Nottingham. His research and teaching focuses on Business Analytics, Digital Marketing, Innovation and Entrepreneurship. At Cambridge Service Alliance, Benjamin is working primarily on projects combining text mining with customer experience management.
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Welcome to the Cambridge Service Alliance…
Latest news
Check out our recent commentary paper published at the Journal of Services Marketing
The future of digital services and platforms
May 23, 2019Cambridge Service Alliance Community of Interest Meeting - April 2019
New Paper: Servitization: A contemporary thematic review of four major research streams
May 21, 2019This study identifies the key themes and research priorities in servitization literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management).
New paper - Redistributed Manufacturing and the Impact of Big Data: A Consumer Goods Perspective
May 21, 2019This paper builds a conceptual framework to explore whether big data combined with new manufacturing technologies can facilitate redistributed manufacturing (RDM).
HCL joins the Cambridge Service Alliance
Apr 23, 2019HCL joined the Cambridge Service Alliance as a strategic digital services partner.
© 2019 University of Cambridge
