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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 

Biography

Dr Benjamin Lucas is an Assistant Professor at Nottingham University Business School, University of Nottingham. His research and teaching focuses on Business Analytics, Digital Marketing, Innovation and Entrepreneurship. At Cambridge Service Alliance, Benjamin is working primarily on projects combining text mining with customer experience management.

Vistiting Researcher
Dr Benjamin  Lucas
Not available for consultancy

Affiliations

Collaborator profiles: 
Classifications: 
Person keywords: 
Business Analytics
Innovation
Entrepreneurship
Digital Marketing

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.