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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Ornella Benedettini

Ornella Benedettini


Financial Performance of Servitized Manufacturers


Ornella Benedettini joined the IfM in September 2009 as academic visitor at the Cambridge Service Alliance. Her work has broadly been concerned with the analysis of financial consequences of servitization of manufacturing strategies (servitization paradox in particular) and, more recently, the modelling of service complexity. 

Ornella is also a University lecturer at the Politecnico di Bari, where she is in charge of the modules of ‘Industrial Plants’ (Degree in Industrial Engineering) and ‘Reliability and Maintenance of Production Systems’ (Master Degree in Mechanical Engineering). She has held a visiting academic position at Cranfield University from 2005 to 2009, and has been appointed University Fellow in 2008. Her research at Cranfield Univerisity has covered a number of topics, including discrete events simulation, modelling of human behaviour in manufacturing systems design, asset health management, green production, servitization of manufacturing and product-service systems. On behalf of Cranfield University, Ornella has also worked as consultant at Ford Motor Company and within the Boeing-Cranfield Centre of Excellence on Integrated Vehicle Health Management.

Ornella’s educational background includes a PhD in logistics and a Master Degree in Mechanical Engineering from the Politecnico di Bari. Her student work has been awarded prizes from the Italian Association of Logistics and Supply Chain Management (AILOG) and the National Association of Industrial Mechanical Plants (ANIMP). Further recent accomplishments include work as scholar of the Advanced Institute of Management (AIM) Research and the contribution to the pro INNO Europe EPISIS project as BIS expert for the work-package Integration Between Technology and Services.


  • Financial Performance

Key Publications

Publications list

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.


RSS Feed Latest news

Webinar - Does Buyers' Dependence translate into Financial Performance?

Mar 12, 2018

12 March 2018 - Does buyers’ dependence translate into financial performance? An empirical analysis of manufacturer-service provider relationships - Ornella Benedettini

New Membership Model for the Alliance

Mar 07, 2018

New Membership Model launched for the Alliance.

March 2018 Newsletter

Mar 01, 2018

Find out about the new membership model and our new Alliance Partner as well as other news from the Service Alliance in this new edition of the newsletter.

CEMEX join the Alliance as a Gold Member

Feb 27, 2018

We are delighted to announce that CEMEX has joined the Cambridge Service Alliance as a Gold Member under the Alliance's new Membership Model.

High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach

Feb 20, 2018

February Paper on High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach by Tim Pearce, Mohamed Zaki, Alexandra Brintrup, Andy Neely

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