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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 

Biography

Ornella Benedettini joined the IfM in September 2009 as academic visitor at the Cambridge Service Alliance. Her work has broadly been concerned with the analysis of financial consequences of servitization of manufacturing strategies (servitization paradox in particular) and, more recently, the modelling of service complexity. 

Ornella is also a University lecturer at the Politecnico di Bari, where she is in charge of the modules of ‘Industrial Plants’ (Degree in Industrial Engineering) and ‘Reliability and Maintenance of Production Systems’ (Master Degree in Mechanical Engineering). She has held a visiting academic position at Cranfield University from 2005 to 2009, and has been appointed University Fellow in 2008. Her research at Cranfield Univerisity has covered a number of topics, including discrete events simulation, modelling of human behaviour in manufacturing systems design, asset health management, green production, servitization of manufacturing and product-service systems. On behalf of Cranfield University, Ornella has also worked as consultant at Ford Motor Company and within the Boeing-Cranfield Centre of Excellence on Integrated Vehicle Health Management.

Ornella’s educational background includes a PhD in logistics and a Master Degree in Mechanical Engineering from the Politecnico di Bari. Her student work has been awarded prizes from the Italian Association of Logistics and Supply Chain Management (AILOG) and the National Association of Industrial Mechanical Plants (ANIMP). Further recent accomplishments include work as scholar of the Advanced Institute of Management (AIM) Research and the contribution to the pro INNO Europe EPISIS project as BIS expert for the work-package Integration Between Technology and Services.

Publications

Key publications: 

Publications list

Visiting Researcher
 Ornella  Benedettini
Not available for consultancy

Affiliations

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Financial Performance

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.