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Cambridge Service Alliance

At the forefront of service transformation in the digital era

Studying at Cambridge


Iacopo Rubbio

Iacopo Rubbio

Visiting PhD student


Research interests

Iacopo is part of the Cambridge Service Alliance since January 2019 as student visitor under the supervision of Dr Veronica Martinez. His research interest is on operations management in healthcare, with a focus on clinical risk management and resilient practices. Furthermore, his research aims to better understand how the usage of Information Technologies in healthcare can allow professionals to be more resilient and obtain improvements in terms of quality. During the visit, he will work on the OMMS micro-factory project, aiming to develop ad-hoc product/service business models.


Iacopo holds a M.Sc 110/110 cum laude with distinctions in Management Engineering from the University of Palermo, Italy. 


  • Healthcare Information Management
  • Operations Management
  • Resilience

Key Publications

Journal Publications

Rubbio, I., Bruccoleri, M., Petrosi, A., Ragonese, B. (2018); Digital Health Technology enhances resilient behavior: evidence from the ward; “International Journal of Operations and Production Management” (accepted), October 2018.

Conference Publications

Rubbio, I., Bruccoleri, M., Perrone G. (2018); The role of Digital Technology in increasing Healthcare Organizations Resilience; EurOMA Conference, Budapest, Hungary.

Rubbio, I., Bruccoleri, M., Perrone, G. (2017); Resilience practices and patient safety: a multiple case study; EUROMA Conference, Edinburgh, Scotland.

Rubbio, I., Bruccoleri, M., Perrone, G. (2016); Introducing “Healthcare Resilience” in Clinical Risk Management; EUROMA Conference, Trondheim, Norway.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


RSS Feed Latest news

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What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.

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What’s standing in the way of offsite manufacturing? For decades, the construction sector has been hailing it as the next big thing but we have yet to see it really taking off. Why is that, when the technologies and processes already exist? Dr Zakaria Dakhli believes it is due to a fundamental incompatibility between business models and it is only when this has been fully understood that the long-awaited transformation can take place.

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For B2B firms struggling to reap the rewards of digitalisation, could digital twins be the way forward? In this article, CSA's Dr Erika Pärn and colleagues from the Fraunhofer Institute and Technische Universität in Dortmund, explore the relationship between this emerging technology and business model innovation.

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Oct 30, 2020

Digital transformation is failing to live up to its hype, at least as far as productivity gains are concerned. If, as research suggests, a lack of business model innovation is the main culprit, we need a way of making it happen. Dr Chander Velu thinks a balanced scorecard approach could be the answer.

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