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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Professor Stephan Henneberg

Professor Stephan  Henneberg

Visiting Researcher


Biography:

Professor Stephan Henneberg is the Visiting Academic Fellow at the Cambridge Service Alliance, as well as Chair Professor of Marketing and Strategy, Head of the Marketing Department, and Director of the Business Ecosystems Research Group (BERG) at Queen Mary University of London. As part of the Cambridge Service Alliance, Stephan leads the stream on Digital Transformation.  Before joining Queen Mary, he held academic appointments at Manchester Business School (MBS), University of Manchester, and at the School of Management, University of Bath. He has degrees in Management Studies, Philosophy, Political Sciences, and Economics, and obtained his PhD in Marketing from the Judge Business School, University of Cambridge. Before coming back to academia, he worked in senior positions as a management consultant with A.T. Kearney and McKinsey & Co. Stephan's research interests are in the area of business marketing and supply chain management, as well as business strategy, e.g. covering topics such as business relationships and networks, supply chain integration, business model innovation through digitalisation (industry 4.0), and service infusion. 

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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New Paper - Digital transformation: harnessing digital technologies for the next generation of services

Jun 21, 2019

Check out our recent commentary paper published at the Journal of Services Marketing

The future of digital services and platforms

May 23, 2019

Cambridge Service Alliance Community of Interest Meeting - April 2019

New Paper: Servitization: A contemporary thematic review of four major research streams

May 21, 2019

This study identifies the key themes and research priorities in servitization literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management).

New paper - Redistributed Manufacturing and the Impact of Big Data: A Consumer Goods Perspective

May 21, 2019

This paper builds a conceptual framework to explore whether big data combined with new manufacturing technologies can facilitate redistributed manufacturing (RDM).

HCL joins the Cambridge Service Alliance

Apr 23, 2019

HCL joined the Cambridge Service Alliance as a strategic digital services partner.

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