Dr. Veronica Martinez gave a keynote speech on the 18th July in the AHFE- The Human Side of Service Engineering Conference at CA, US.
Veronica presented 'Scaling Services Up: A Critical Success Factor in Servitization'. The co-authors of this research are Prof. Andy Neely, Dr. Pavel Albores and Karolis Siksnius from the Cambridge Service Alliance, Rolls-Royce and Aston Business School.