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Alliance Visitor - Martin Fritze

last modified May 22, 2017 11:47 AM
Welcome to Alliance Visitor, Martin P Fritze, from the Institute for Marketing and Service Research at University of Rostock in Germany.

We are pleased to welcome Martin Fritze to the Cambridge Service Alliance.  Martin joins us as a visitor and will be working on a joint research project with Florian Urmetzer. The project seeks to conceptually examine and empirically investigate strategic threats of servitization.

Martin P. Fritze is a PhD student at the Institute for Marketing and Service Research at University of Rostock in Germany. Martin’s research bridges the knowledge on product and services marketing. Most recently, he investigates the role of possessions and ownership in the service context.

Since June 2016 Martin has been a research fellow at the Institute for Ecological Economy Research (IÖW) in Berlin, where he works in the area of corporate management and sustainable consumption. Martin has been appointed as a visiting researcher at Imperial College London and National University of Singapore.

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Webinar - Barriers and Facilitators to Incident Reporting

Oct 02, 2017

2 October 2017 - Barriers and Facilitators to Incident Reporting in Servitized Manufacturers - Chara Makri

Outcome-oriented contracts in logistics outsourcing relationships

Sep 20, 2017

September Paper by Torsten Steinbach, Carl Marcus Wallenburg and Florian Urmetzer, on using outcome-oriented contracts to foster performance improvements in logistics outsourcing relationships.

Introducing Industry Day - Dr Zaki tells us about this years Industry Conference

Sep 13, 2017

Dr Mohamed Zaki - Deputy Director of the Cambridge Service Alliance - Introducing Service Week Industry Conference 2017

Webinar - Bridging the Co-Creation Gap

Sep 11, 2017

11 September 2017 - Bridging the Co-creation Gap between Co-creators, Companies and Living Lab - Katharina Greve

September 2017 Newsletter

Sep 01, 2017

Find out the latest news in this new edition of the Alliance Newsletter.

View all news

Upcoming events

Shift to Services Executive Education Programme

Nov 15, 2017

IfM, Cambridge, UK

Ecosystems Strategy One Day Course

Nov 22, 2017

IfM, Cambridge

Upcoming events