Welcome to Alliance Visitor, Martin P Fritze, from the Institute for Marketing and Service Research at University of Rostock in Germany.

We are pleased to welcome Martin Fritze to the Cambridge Service Alliance.  Martin joins us as a visitor and will be working on a joint research project with Florian Urmetzer. The project seeks to conceptually examine and empirically investigate strategic threats of servitization.

Martin P. Fritze is a PhD student at the Institute for Marketing and Service Research at University of Rostock in Germany. Martin’s research bridges the knowledge on product and services marketing. Most recently, he investigates the role of possessions and ownership in the service context.

Since June 2016 Martin has been a research fellow at the Institute for Ecological Economy Research (IÖW) in Berlin, where he works in the area of corporate management and sustainable consumption. Martin has been appointed as a visiting researcher at Imperial College London and National University of Singapore.