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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Webinar - Digital Business Transformation and Strategy

Webinar on 'Digital Business Transformation and Strategy: What do we know so far?' by Mariam Helmy Ismail Abdelaal

In this Webinar Mariam Ismail will discuss the November Paper from the Alliance, on 'Digital Business Transformation and Strategy: What do we know so far?' by Marima H Ismail, Mohamed Khater and Mohamed Zaki. While many companies are experimenting with digital transformation, recent studies of success stories have shown that the enhanced competitive positioning of successful firms does not depend solely on the technologies they adopt, but, more importantly, builds on the strategies that their leaders deploy. Nonetheless, there is still a wide gap between executives’ intentions and the realization of successful digital transformation initiatives and the consequent need to demonstrate the embedded strategic considerations. To help managers through the formulation and implementation of their firms’ digital transformation strategies, this article 1) consolidates the current state of the literature regarding business-level digital transformation to understand its origins and roots; 2) synthesizes findings regarding the context, content and strategy process of digital business transformation; 3) adds novel insights regarding the positioning of digital transformation; and 4) reveals the key characteristics that distinguish it from previous technology-enabled transformations.

Webinar I Presentation

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues


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