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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Webinar - Digital Business Transformation and Strategy

Webinar on 'Digital Business Transformation and Strategy: What do we know so far?' by Mariam Helmy Ismail Abdelaal

In this Webinar Mariam Ismail will discuss the November Paper from the Alliance, on 'Digital Business Transformation and Strategy: What do we know so far?' by Marima H Ismail, Mohamed Khater and Mohamed Zaki. While many companies are experimenting with digital transformation, recent studies of success stories have shown that the enhanced competitive positioning of successful firms does not depend solely on the technologies they adopt, but, more importantly, builds on the strategies that their leaders deploy. Nonetheless, there is still a wide gap between executives’ intentions and the realization of successful digital transformation initiatives and the consequent need to demonstrate the embedded strategic considerations. To help managers through the formulation and implementation of their firms’ digital transformation strategies, this article 1) consolidates the current state of the literature regarding business-level digital transformation to understand its origins and roots; 2) synthesizes findings regarding the context, content and strategy process of digital business transformation; 3) adds novel insights regarding the positioning of digital transformation; and 4) reveals the key characteristics that distinguish it from previous technology-enabled transformations.

Webinar I Presentation

Cambridge Service Alliance

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  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.