skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Is Big Data still big news?

last modified Jul 01, 2015 02:14 PM
Article by Mohamed Zaki on the University of Cambridge Research Discussion pages. 30 June 2015
Read this article by Mohamed Zaki on Big Data.  Except below:

People talk about ‘data being the new oil’, a natural resource that companies need to exploit and refine. But is this really true or are we in the realm of hype? Mohamed Zaki explains that, while many companies are already benefiting from big data, it also presents some tough challenges.

"To get value out of big data, organisations need to be able to capture, store, analyse, visualise and interpret it. None of which is straightforward"

Government agencies have announced major plans to accelerate big data research and, in 2013, according to a Gartner survey, 64% of companies said they were investing – or intending to invest – in big data technology. But Gartner also pointed out that while companies seem to be persuaded of the merits of big data, many are struggling to get value from it. The problem may be that they tend to focus on the technological aspects of data collection rather than thinking about how it can create value.

Filed under: ,

RSS Feed Latest news

December Newsletter

Dec 05, 2018

Welcome to the December 2018 edition of the Cambridge Service Alliance Newsletter

Gaining Customer Experience Insights That Matter

Nov 26, 2018

New paper on 'Gaining Customer Experience Insights That Matter' by Janet R. McColl-Kennedy, Mohamed Zaki, Katherine N. Lemon, Florian Urmetzer and Andy Neely published at Journal of Service Research

November 2018 Paper

Nov 21, 2018

November 2018 paper on 'Service business model innovation: the digital twin technology' by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar

Webinar 12 November 2018 - Co-Creation in Practice: Objectives and Outcomes

Nov 14, 2018

In this webinar, Katharina Greve presents the Alliance September Paper on Co-Creation in Practice.

New EPSRC Doctoral Studentship Opportunity

Nov 09, 2018

New EPSRC Doctoral Studentship Opportunity on Digital technology in the service design and lifecycle with Rolls Royce

View all news

Upcoming events

Ecosystems Strategy One Day Course

Feb 05, 2019

IfM, Cambridge

Upcoming events