The February 2012 paper on 'Society’s Grand Challenges: What Role for Services?' by Andy Neely
This paper explores the potential that diff erent forms of service off er in addressing the grand challenges that society faces - overpopulation, slow economic growth and sustainability. The paper identiö es ö ve diff erent forms of product-service system (ranging from attempts to vertically integrate to services that completely replace products) and explores how each of these five forms of product-service system might help address the challenges society faces. The paper is deliberately forward looking in style, exploring what the future trends for services might be.