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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Alliance Research presented at IfM PhD Conference

Alliance researchers have presented their research at the IfM PhD Conference.

Katharina Greve

Service co-creation in a living lab context: Innovating with the user, for the user 

Katharina’s research interests revolve around service co-creation. Her pilot study has been conducted in a living lab called JOSEPHS in Nuremberg/Germany. The next steps in Katharina’s doctoral project are to further explore the nature of service co-creation online and offline, its benefits, processes, management practices and tools by reference to multiple case studies.

Chara Mahkri
Chara presenting at IfM PhD Conf 2015x200Managing Complex Services - Through Life Accountability

The objective of this research is to look at managing complex services, with a through-life accountability perspective.  The objective now is to adapt/improve the methodology developed to date and examine its feed-forward value for risk assessment.

Han Xia
Han presenting at IfM PhD Conf 2015x200IT Enabled Service Innovation: Why and How Do Firms Innovate through Legitimacy Seeking and Mimetic Process?

How do institutional settings and normative discourses influence the dynamics of IT enabled service innovation? 

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues


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