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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

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Alliance Research presented at IfM PhD Conference

last modified Jun 01, 2015 10:33 AM
Alliance researchers have presented their research at the IfM PhD Conference.
Alliance Research presented at IfM PhD Conference

Katharina Greve

Katharina Greve

Service co-creation in a living lab context: Innovating with the user, for the user 

Katharina’s research interests revolve around service co-creation. Her pilot study has been conducted in a living lab called JOSEPHS in Nuremberg/Germany. The next steps in Katharina’s doctoral project are to further explore the nature of service co-creation online and offline, its benefits, processes, management practices and tools by reference to multiple case studies.

Chara Mahkri
Chara presenting at IfM PhD Conf 2015x200Managing Complex Services - Through Life Accountability

The objective of this research is to look at managing complex services, with a through-life accountability perspective.  The objective now is to adapt/improve the methodology developed to date and examine its feed-forward value for risk assessment.

Han Xia
Han presenting at IfM PhD Conf 2015x200IT Enabled Service Innovation: Why and How Do Firms Innovate through Legitimacy Seeking and Mimetic Process?

How do institutional settings and normative discourses influence the dynamics of IT enabled service innovation? 

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July Webinar by Christoph Peters on Modular Service Structures for AI Services

Jul 09, 2018

9 July 2018 - Modular Service Structures for the Successful Design of Flexible Customer Journeys for AI Services and Business Models - by Christoph Peters and Mohamed Zaki.

July Community of Interest Meeting

Jul 04, 2018

In collaboration with our Industrial Partners, the July Community of Interest Meeting (CoI) took place at Perkins, in Peterborough. The focus of this year events is on 'How companies can strategically design, pilot and experiment digital services in the new digital age?’

Mohamed Zaki won the Emerald Literati Award

Jul 03, 2018

Mohamed's and co-authors paper "The interplay of customer experience and commitment" published in the Journal of Services Marketing has been selected by the Emerald Editorial Team as Highly Commended in the 2018 Emerald Literati Awards

2nd Customer Management Leadership Group Academic-Practitioner Workshop

Jun 26, 2018

Dr Mohamed Zaki was invited to participate in the 2nd Customer management Leadership Group Academic-Practitioner Workshop on 17-19 June at the University of Manchester.

June paper on 'Modular Service Structures for the Successful Design of Flexible Customer Journeys for AI Services and Business Models – Orchestration and Interplay of Services'

Jun 26, 2018

June paper on 'Modular Service Structures for the Successful Design of Flexible Customer Journeys for AI Services and Business Models – Orchestration and Interplay of Services'

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