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Alliance Research presented at IfM PhD Conference

last modified Jun 01, 2015 10:33 AM
Alliance researchers have presented their research at the IfM PhD Conference.
Alliance Research presented at IfM PhD Conference

Katharina Greve

Katharina Greve

Service co-creation in a living lab context: Innovating with the user, for the user 

Katharina’s research interests revolve around service co-creation. Her pilot study has been conducted in a living lab called JOSEPHS in Nuremberg/Germany. The next steps in Katharina’s doctoral project are to further explore the nature of service co-creation online and offline, its benefits, processes, management practices and tools by reference to multiple case studies.

Chara Mahkri
Chara presenting at IfM PhD Conf 2015x200Managing Complex Services - Through Life Accountability

The objective of this research is to look at managing complex services, with a through-life accountability perspective.  The objective now is to adapt/improve the methodology developed to date and examine its feed-forward value for risk assessment.

Han Xia
Han presenting at IfM PhD Conf 2015x200IT Enabled Service Innovation: Why and How Do Firms Innovate through Legitimacy Seeking and Mimetic Process?

How do institutional settings and normative discourses influence the dynamics of IT enabled service innovation? 

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