skip to primary navigationskip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era

Studying at Cambridge

 

Alliance Research presented at IfM PhD Conference

last modified Jun 01, 2015 10:33 AM
Alliance researchers have presented their research at the IfM PhD Conference.
Alliance Research presented at IfM PhD Conference

Katharina Greve

Katharina Greve

Service co-creation in a living lab context: Innovating with the user, for the user 

Katharina’s research interests revolve around service co-creation. Her pilot study has been conducted in a living lab called JOSEPHS in Nuremberg/Germany. The next steps in Katharina’s doctoral project are to further explore the nature of service co-creation online and offline, its benefits, processes, management practices and tools by reference to multiple case studies.

Chara Mahkri
Chara presenting at IfM PhD Conf 2015x200Managing Complex Services - Through Life Accountability

The objective of this research is to look at managing complex services, with a through-life accountability perspective.  The objective now is to adapt/improve the methodology developed to date and examine its feed-forward value for risk assessment.

Han Xia
Han presenting at IfM PhD Conf 2015x200IT Enabled Service Innovation: Why and How Do Firms Innovate through Legitimacy Seeking and Mimetic Process?

How do institutional settings and normative discourses influence the dynamics of IT enabled service innovation? 

RSS Feed Latest news

Industry Day 2020 | What we learnt

Dec 06, 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.

Understanding business models in the construction sector

Nov 25, 2020

What’s standing in the way of offsite manufacturing? For decades, the construction sector has been hailing it as the next big thing but we have yet to see it really taking off. Why is that, when the technologies and processes already exist? Dr Zakaria Dakhli believes it is due to a fundamental incompatibility between business models and it is only when this has been fully understood that the long-awaited transformation can take place.

A machine learning approach to quality control

Nov 14, 2020

Most of the products we take for granted contain huge numbers of components assembled in multiple stages by different manufacturers. Quality control is vital throughout the assembly process with rigorous testing required at every step.

Digital twins: driving business model innovation

Nov 06, 2020

For B2B firms struggling to reap the rewards of digitalisation, could digital twins be the way forward? In this article, CSA's Dr Erika Pärn and colleagues from the Fraunhofer Institute and Technische Universität in Dortmund, explore the relationship between this emerging technology and business model innovation.

Making business model innovation happen: the Business Model Cohesiveness Scorecard

Oct 30, 2020

Digital transformation is failing to live up to its hype, at least as far as productivity gains are concerned. If, as research suggests, a lack of business model innovation is the main culprit, we need a way of making it happen. Dr Chander Velu thinks a balanced scorecard approach could be the answer.

View all news