Alliance researchers have presented their research at the IfM PhD Conference.
Service co-creation in a living lab context: Innovating with the user, for the user
Katharina’s research interests revolve around service co-creation. Her pilot study has been conducted in a living lab called JOSEPHS in Nuremberg/Germany. The next steps in Katharina’s doctoral project are to further explore the nature of service co-creation online and offline, its benefits, processes, management practices and tools by reference to multiple case studies.
Chara Mahkri
Managing Complex Services - Through Life Accountability
The objective of this research is to look at managing complex services, with a through-life accountability perspective. The objective now is to adapt/improve the methodology developed to date and examine its feed-forward value for risk assessment.
IT Enabled Service Innovation: Why and How Do Firms Innovate through Legitimacy Seeking and Mimetic Process?How do institutional settings and normative discourses influence the dynamics of IT enabled service innovation?