skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Thriving in Open Innovation Ecosystems

last modified Mar 27, 2015 01:05 PM
The January 2013 paper on 'Thriving in Open Innovation Ecosystems: Towards a Collaborative Market Orientation' by Chander Velu, Michael Barrett, Rajiv Kohli, Torsten Oliver Salge

 

This paper looks at the notion of market orientation to develop capabilities in innovation and performance at the ecosystem level.

As the locus of competition increasingly intensifies to be at the ecosystem level, firms need to develop their capabilities to enhance their innovation and performance. In this paper the authors extend the notion of market orientation to develop these capabilities at the ecosystem level. The paper introduces the concept of collaborative market orientation (CMO), which is defined as a set of capabilities that are jointly built, maintained and exercised by members within an ecosystem. The authors highlight three such CMO capabilities -- (1) collaborative intelligence generation, (2) collaborative intelligence dissemination and (3) collaborative responsiveness. By drawing upon literature to identify its constitutive routines the authors provide actionable steps for organizations to build CMO capabilities

[paper]

RSS Feed Latest news

Introducing Industry Day - Dr Zaki tells us about this years Industry Conference

Sep 13, 2017

Dr Mohamed Zaki - Deputy Director of the Cambridge Service Alliance - Introducing Service Week Industry Conference 2017

Webinar - Bridging the Co-Creation Gap

Sep 11, 2017

11 September 2017 - Bridging the Co-creation Gap between Co-creators, Companies and Living Lab - Katharina Greve

September 2017 Newsletter

Sep 01, 2017

Find out the latest news in this new edition of the Alliance Newsletter.

19th IEEE Conference on Business Informatics

Jul 27, 2017

Mohamed Zaki invited to be one of the organizing committee members of '19th IEEE Conference on Business Informatics', held in Thessaloniki, Greece on 24-26 July 2017

Podcast Interview with Deputy Director Dr Mohamed Zaki

Jul 20, 2017

In a new podcast from the Cambridge Service Alliance, Dr Mohamed Zaki, talks about his new role as Deputy Director, of the Cambridge Service Alliance, University of Cambridge.

View all news

Upcoming events

Cambridge Service Week 2017 - Academic Conference

Oct 05, 2017

IfM, Cambridge, UK

Cambridge Service Week 2017 - Industry Conference

Oct 10, 2017

Moller Centre, Cambridge, UK

Cambridge Service Week 2017 - Partners Day

Oct 11, 2017

Moller Centre, Cambridge, UK

Upcoming events