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Thriving in Open Innovation Ecosystems

last modified Mar 27, 2015 01:05 PM
The January 2013 paper on 'Thriving in Open Innovation Ecosystems: Towards a Collaborative Market Orientation' by Chander Velu, Michael Barrett, Rajiv Kohli, Torsten Oliver Salge

 

This paper looks at the notion of market orientation to develop capabilities in innovation and performance at the ecosystem level.

As the locus of competition increasingly intensifies to be at the ecosystem level, firms need to develop their capabilities to enhance their innovation and performance. In this paper the authors extend the notion of market orientation to develop these capabilities at the ecosystem level. The paper introduces the concept of collaborative market orientation (CMO), which is defined as a set of capabilities that are jointly built, maintained and exercised by members within an ecosystem. The authors highlight three such CMO capabilities -- (1) collaborative intelligence generation, (2) collaborative intelligence dissemination and (3) collaborative responsiveness. By drawing upon literature to identify its constitutive routines the authors provide actionable steps for organizations to build CMO capabilities

[paper]

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July Webinar by Christoph Peters on Modular Service Structures for AI Services

Jul 09, 2018

9 July 2018 - Modular Service Structures for the Successful Design of Flexible Customer Journeys for AI Services and Business Models - by Christoph Peters and Mohamed Zaki.

July Community of Interest Meeting

Jul 04, 2018

In collaboration with our Industrial Partners, the July Community of Interest Meeting (CoI) took place at Perkins, in Peterborough. The focus of this year events is on 'How companies can strategically design, pilot and experiment digital services in the new digital age?’

Mohamed Zaki won the Emerald Literati Award

Jul 03, 2018

Mohamed's and co-authors paper "The interplay of customer experience and commitment" published in the Journal of Services Marketing has been selected by the Emerald Editorial Team as Highly Commended in the 2018 Emerald Literati Awards

2nd Customer Management Leadership Group Academic-Practitioner Workshop

Jun 26, 2018

Dr Mohamed Zaki was invited to participate in the 2nd Customer management Leadership Group Academic-Practitioner Workshop on 17-19 June at the University of Manchester.

June paper on 'Modular Service Structures for the Successful Design of Flexible Customer Journeys for AI Services and Business Models – Orchestration and Interplay of Services'

Jun 26, 2018

June paper on 'Modular Service Structures for the Successful Design of Flexible Customer Journeys for AI Services and Business Models – Orchestration and Interplay of Services'

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