skip to primary navigationskip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era

Studying at Cambridge

 

Launch of the Cambridge Service Design executive programme

last modified Nov 18, 2014 11:28 AM
On the 14 October 2014, we launched The Service Design Programme: making the shift to services.

On the 14 October 2014, we launched The Service Design Programme: making the shift to services.  Prof. Andy Neely inaugurated the programme with an introduction to services. Andy particularly highlighted the need to shift to services and the global trends in servitization. This two-day executive programme helps organizations to explore how to make a successful transition to services and understand how to design or redesign services that will drive success.

Participants came from South Africa, USA and Denmark. At the end of this intensive programme, participants were well equipped with practical tools and techniques to start the shift to services in their organizations. Prof. Neely, Dr. Martinez, Dr. Urmetzer, Dr. Zaki and taught the programme. The next executive programme will be run at IfM on the 6-7 May 2015. Please do get in touch if you are interested to participate.

 

RSS Feed Latest news

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

May 13, 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

Dec 06, 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.

Understanding business models in the construction sector

Nov 25, 2020

What’s standing in the way of offsite manufacturing? For decades, the construction sector has been hailing it as the next big thing but we have yet to see it really taking off. Why is that, when the technologies and processes already exist? Dr Zakaria Dakhli believes it is due to a fundamental incompatibility between business models and it is only when this has been fully understood that the long-awaited transformation can take place.

A machine learning approach to quality control

Nov 14, 2020

Most of the products we take for granted contain huge numbers of components assembled in multiple stages by different manufacturers. Quality control is vital throughout the assembly process with rigorous testing required at every step.

View all news