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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 

On the 14 October 2014, we launched The Service Design Programme: making the shift to services.

On the 14 October 2014, we launched The Service Design Programme: making the shift to services.  Prof. Andy Neely inaugurated the programme with an introduction to services. Andy particularly highlighted the need to shift to services and the global trends in servitization. This two-day executive programme helps organizations to explore how to make a successful transition to services and understand how to design or redesign services that will drive success.

Participants came from South Africa, USA and Denmark. At the end of this intensive programme, participants were well equipped with practical tools and techniques to start the shift to services in their organizations. Prof. Neely, Dr. Martinez, Dr. Urmetzer, Dr. Zaki and taught the programme. The next executive programme will be run at IfM on the 6-7 May 2015. Please do get in touch if you are interested to participate.

 

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.


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