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Cambridge Service Alliance

At the forefront of service transformation in the digital era
March 2015 Newsletter

The March 2015 edition of the Cambridge Service Alliance Newsletter


The March 2015 edition of the Alliance Newsletter is now available.  Click on the link or select article title below.

Articles include:

New Video on 'What is the Future of Servitization'

Cambridge Service Design Programme - 6-7 May 2015

Service Week 2015 Dates

CoI - Vehicle Health Management

Podcast on Business Models for the Electric Vehicle Market

Service Typology Webinar by Dr Veronica Martinez

February Paper - Data-Driven Business Models: A Blueprint for Innovation

Blog - Rethinking Competition and Collaboration in Ecosystems

CoI - How do Organisations Build Service Metrics

New EPSRC-Funded Redistributed Manufacturing Network

Introducing Chara Makri - PhD Student

Theme Update - Making the Shift to Services

Mohamed's Paper on MSI List of 'What Should Marketers Read'

December Paper - Product-Service Offerings

New Visitor - Tor Bøe-Lillegraven

January Paper: Competing and Co-existing Business Models for Electric Vehicles

Impact of Firm Characteristics on Survival - Webinar

Theme Update - Designing, Deploying and Enhancing Services Research

Service Innovation Programme in Doha

Introducing Katharina Greve - PhD Student

Blog on Business Model Innovation for Electric Vehicles

New Visitor - Alexis Nicolay

Theme Update: Ecosystems Value Mapping and Analysis

Introducing Xia Han - PhD Student

Taiwan - Manufacturing Servitization Programme

Introducing Zimeng Zhang - PhD Student

Presentations at Caterpillar dealer conferences

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


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Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.