skip to primary navigationskip to content

Telegraph article - The Six Burning Questions for Firms Looking to Make Money from Big Data

last modified Apr 14, 2015 11:05 AM
The six burning questions for firms looking to make money from big data In this article reported in the Telegraph on 10 April 2015, Andy Neely asks how firms should go about reaping the potential financial rewards of big data.
Telegraph article - The Six Burning Questions for Firms Looking to Make Money from Big Data

Telegraph 10 April 2015


Extract below:

"In the fast moving world of big data, firms big and small are increasingly looking to capitalise on the use of information to improve their business model and offer their customers better value. But if big data is the “new oil” for business how should they go about using it?

We know that in the publishing business, newspapers have had to adapt to new digital business models because advances in technology may initially have been disruptive for them. But the newer platforms like Google and Facebook have from the outset collected data from their customers and effectively they have started out with data-driven models.

At the Cambridge Service Alliance, we have just published new research which aims to facilitate the use of big data in businesses today. We have studied 20 start-up firms and 20 very different established firms, from The New York Times, to the bank Goldman Sachs (who plan years in advance), to the fashion and retail chain Zara, and also in the music business we looked at Next Big Sound. "  [Full Article]

RSS Feed Latest news

Industry Day 2020 | What we learnt

Dec 06, 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.

Understanding business models in the construction sector

Nov 25, 2020

What’s standing in the way of offsite manufacturing? For decades, the construction sector has been hailing it as the next big thing but we have yet to see it really taking off. Why is that, when the technologies and processes already exist? Dr Zakaria Dakhli believes it is due to a fundamental incompatibility between business models and it is only when this has been fully understood that the long-awaited transformation can take place.

A machine learning approach to quality control

Nov 14, 2020

Most of the products we take for granted contain huge numbers of components assembled in multiple stages by different manufacturers. Quality control is vital throughout the assembly process with rigorous testing required at every step.

Digital twins: driving business model innovation

Nov 06, 2020

For B2B firms struggling to reap the rewards of digitalisation, could digital twins be the way forward? In this article, CSA's Dr Erika Pärn and colleagues from the Fraunhofer Institute and Technische Universität in Dortmund, explore the relationship between this emerging technology and business model innovation.

Making business model innovation happen: the Business Model Cohesiveness Scorecard

Oct 30, 2020

Digital transformation is failing to live up to its hype, at least as far as productivity gains are concerned. If, as research suggests, a lack of business model innovation is the main culprit, we need a way of making it happen. Dr Chander Velu thinks a balanced scorecard approach could be the answer.

View all news