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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Webinar recording - Industrial Transformation Towards Service Logic

Anna Viljakainen discusses her research paper 'Industry Transformation Towards Service Logic: A Business Model Approach' in this partner Webinar series.


Her presentation looks at the publication industry and the transformation required in the journey towards servitization. The research paper which is the basis for this research can be downloaded here. 

You can download Anna's powerpoint slides here.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues


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