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Cambridge Service Alliance

At the forefront of service transformation in the digital era

Mohamed Zaki was invited by HCLTech to be a speaker at a breakfast session in partnership with the Financial Times Tech Forum on 29th February 2024.

How AI can help businesses predict customer loyalty

Traditional methods of tracking customer sentiments often miss important emotional responses. Surveys like Net Promoter Score lack depth and can't capture nuanced feedback. Customers often express their true feelings in open-ended comments, which are often overlooked. This roundtable will explore how AI can leverage this valuable data to predict customer behavior more effectively, providing businesses with actionable insights.

This was also a valuable networking opportunity with industry peers and experts from organisations likes BMW, Tesco, Currys and more.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.

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