skip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era
Inside neural networks

Cambridge Service Alliance doctoral student, Tim Pearce, explains how his work is contributing to advances in neural networks and how they are starting to help organisations make better decisions.

While our understanding and application of neural networks are progressing at speed, there is still much work to be done. One of their drawbacks is that while they are very good at giving you an answer, they aren't so good at telling you how sure they are about that answer. By using advanced mathematical tools (specifically, a Bayesian framework) we are helping them to get better at recognising and quantifying their uncertainty.

In this article, we explain the theory and show how it is being applied to a very real-world problem: helping an aircraft manufacturer manage its inventory more efficiently.

Read Inside neural networks: and how they are helping organisations make better decisions

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


Follow us on Twitter

Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.