skip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era

In part two of the conversation with MyCustomer, Professor Mohamed Zaki from the University of Cambridge delves into CX design, personalisation and digital capabilities by Sabine Groven.

In a conversation with MyCustomer, Professor Mohamed Zaki, the deputy director of Cambridge Service Alliance and course leader of Data-Driven Design for Customer Experience (CX) at the University of Cambridge, delves into CX design.

This interview explores the concepts of personalisation and leveraging digital capabilities, exploring the considerations of maintaining a human touch while incorporating AI technologies into customer interactions.

Link to Interview can be found here.

NB: In case you missed part one of the interview, take a moment to read about some of the key challenges related to CX design.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.

CSA News

Lastest News.....