skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

September 2018 Paper

last modified Sep 24, 2018 11:47 PM
September paper on 'Co-Creation in Practice: Objectives and Outcomes' by Katharina Greve, Veronica Martinez and Andy Neely
September paper on 'Co-Creation in Practice: Objectives and Outcomes' by Katharina Greve, Veronica Martinez and Andy Neely

Living labs (LLs) have emerged as a popular way to support the development of new competencies and sustain competitive advantage by involving users in the innovation process. However, while co-creation in LLs receives growing attention in the literature, the notion is still in its infancy. Given its novelty, it remains unclear to which degree LLs fulfil organisations’ expectations. The extant literature discusses the benefits of co-creation and how to involve users, however, less attention is paid to the expectations that organisations have when engaging with LLs and the extent to which their project objectives are met. To address these issues, the case of JOSEPHS® - a LL located in the city centre of Nuremberg, Germany, is explored. The findings reveal that LLs not only meet companies’ initial expectations but also deliver a number of unplanned outcomes. Contributions from this paper are extremely relevant both from an academic and practical point of view. For practitioners, this work provides a comprehensive perspective for those considering utilizing a LL. This study also offers insights that can support LLs in better managing their clients’ expectations and formulate their own value propositions more clearly. Finally, it provides a better understanding of the organisational co-creation experience in LLs and adds important new knowledge to the literature. 

 

[paper]

Filed under: ,

RSS Feed Latest news

February 2019 Webinar - Business Ecosystems Mapping

Feb 12, 2019

In this webinar, Florian presents the Alliance January 2019 paper on Business Ecosystems Mapping.

January 2019 Paper

Jan 21, 2019

January 2019 paper on 'Using Business Ecosystems Mapping to Generate new Competitive Value Propositions'

Webinar 14 January

Jan 16, 2019

In this webinar, Tim Pearce discusses his paper on Bayesian Neural Network Ensembles

December 2018 Paper

Dec 19, 2018

December 2018 Paper on 'Bayesian Neural Network Ensembles'

Webinar 10 December 2018

Dec 14, 2018

Webinar on Service Business Model Innovation: The Digital Twin Technology by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar

View all news

Upcoming events

Shift to Services Executive Education Programme

May 14, 2019

IfM, Cambridge, UK

Upcoming events