Dr Mohamed Zaki was one of 65 international scholars that has been invited to participate in the Thought Leadership Conference entitled 'Theorizing beyond the horizon: Service research in 2050' which took place in the University of Queensland, Brisbane, Australia from November 3-5, 2017.

The goal of this conference was to bring together a select group of prominent thought leaders to discuss eight themes in this area to set service research priorities. Mohamed participated in the Customer Experience Challenges: Bringing Together Digital, Physical and Social Realms theme with Ruth Bolton, Janet R. McCol-Kennedy, Lily Cheung, Andrew Gallan, Chiara Orsingher and Lars Witell.  8 journal papers will be the outcome of this conference which will be submitted to the Journal of Service Management.