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Cambridge Service Alliance

At the forefront of service transformation in the digital era


“Gautam Jha is a highly respected and award-winning digital transformation leader with over two decades of experience in strategy, customer experience and digital transformation. Gautam has helped high-profile companies across the globe such as M&S, Legal & General, TVH parts, Avaya and Telstra to successfully execute customer experience led digital strategies to solve their toughest business and technology challenges.

Gautam serves on transformation boards to advise senior executives with his practice-based experience and research-based knowledge. Gautam is presently conducting research on developing a customer experience centric strategy as a Doctoral Researcher at the Cambridge Service Alliance at the University of Cambridge”.

Doctoral Student

Mohamed Zaki

Not available for consultancy



Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.