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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 

The End of Traditional Technical Service? How AI Agents can Transform Customer Service

Key Notes from our speaker Abhimanyu Kanwar

  • Technical service engineers face major delays due to the need to navigate complex documentation across diverse systems, leading to extended downtime, strained customer relationships, and increased operational costs.

  • AI solutions were developed using technical manuals and ticketing data, with a focus on tailoring responses to distinct user personas based on role, customer type, and region to improve relevance and effectiveness.

  • Persona modelling was central, with engineers, supervisors, and varied industry users requiring different tones, levels of detail, and content framing to align with their practical needs and expectations.

  • Two models—standard RAG and graph RAG—were tested among experienced field engineers; graph RAG outperformed in accuracy, hallucination rate, and dramatically reduced resolution time from 29.5 minutes to 20 seconds.

  • Engineers preferred direct, efficient responses over polite tone, especially among younger and less formally educated users, who benefited most from AI-supported troubleshooting.

  • AI adoption promises substantial cost savings by reducing the need for expert travel (€2k–5k per visit) and minimising downtime (up to €100k/day), with future focus on domain-specific accuracy, multimodal inputs, and proactive support.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, AstraZeneca, Bouygues UK among others.