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Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge


Thalya Zomer


Thayla Zomer is a PhD student under the supervision of Professor Andy Neely. Her major research interests revolve around digital transformation in the construction sector. She is a fellow of the Faculty for the Future program of Schlumberger Foundation.


Thayla holds a MSc in Production Engineering with distinction and a BSc in Civil Production Engineering with a first-class degree from the Federal University of Santa Catarina, Brazil. Prior to her PhD, she worked as researcher at the Operations Management Laboratory of the Federal University of Santa Catarina. Her research was focused on product-service systems and sustainability.

Digital transformation in the construction sector

Rapid advances in digital technologies are redefining industries and sectors on a global scale. Companies are transforming their organisational activities, processes, and models to leverage the opportunities of digital technologies. The benefits are already being perceived: higher productivity, greater customer experience, and new business opportunities.

However, the benefits of a digital transformation are not yet distributed among different industries, sectors, and nations. Digitisation has only begun to transform many industries. Recent research looking at the state of digitisation in different sectors has found a large gap between sectors and industries. This is the case of the construction sector, which has been slow to adopt process and technology innovations. Actually, the construction sector lags behind other sectors and is at the bottom of the list.

There is no alternative to digitisation. Old-economy sectors and industries need to catch up. The construction industry is aware of the importance of digital transformation; the problem lies with implementation. Although many construction firms have adopted new technologies and tools for multiple use cases, many fail to obtain full value from them. 

The primary goal of this PhD research project is to increase understanding of the transformation that construction firms undergo to leverage the opportunities of digital technologies, both at the intra-organisational and inter-organisational levels. The digital transformation represents a complex and multidimensional change for construction firms. By investigating more deeply the transformation process, it will be possible to understand better why the pace of digital transformation is slower in this sector and inform practitioners about the actions that should be taken to accelerate the transformation in construction industry.


  • Construction Industry
  • Digital Transformation
  • Digitisation
  • Digital Economy

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.


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March Paper - A Service Network Perspective to Evaluate Service Matching in Early Design

Mar 22, 2018

March paper on 'A Service Network Perspective to Evaluate Service Matching in Early Design' by Federico Barravecchia, Fiorenzo Franceschini, Luca Mastrogiacomo

Webinar - Does Buyers' Dependence translate into Financial Performance?

Mar 12, 2018

12 March 2018 - Does buyers’ dependence translate into financial performance? An empirical analysis of manufacturer-service provider relationships - Ornella Benedettini

New Membership Model for the Alliance

Mar 07, 2018

New Membership Model launched for the Alliance.

March 2018 Newsletter

Mar 01, 2018

Find out about the new membership model and our new Alliance Partner as well as other news from the Service Alliance in this new edition of the newsletter.

CEMEX join the Alliance as a Gold Member

Feb 27, 2018

We are delighted to announce that CEMEX has joined the Cambridge Service Alliance as a Gold Member under the Alliance's new Membership Model.

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