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developing new understanding and approaches to complex service systems

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Rob Jago Floetgen

Rob  Jago Floetgen

Visiting Graduate Student


Rob Jago Floetgen joined the Institute for Manufacturing in January 2019 as a Visiting Graduate Student. He is writing a journal manuscript under the supervision of Dr Florian Urmetzer. Rob's research focuses on how companies effectively develop partnerships by coordinating relationships in order to maximize the value of participating in an ecosystem. Rob is currently pursuing a master's degree program of Information Systems at the Technical University of Munich. As part of his study abroad, Rob was studying at the University of California San Diego and Tecnológico de Monterrey Mexico City and holds a Bachelor of Science in Information Systems from the University of Cologne in Germany. During his studies, Rob gained research experience and practical experience at two strategy technology consulting firms and in his time as a research assistant at multiple university institutes. Rob has special interests in digital transformation, ecosystem theory and is passionate about sailing.

Key Publications

Riasanow, Tobias; Flötgen, Rob Jago; Setzke, David Soto; Böhm, Markus; and Krcmar, Helmut, "The Generic Ecosystem and Innovation Patterns of the Digital Transformation in the Financial Industry" (2018). PACIS 2018 Proceedings. 77. 

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


RSS Feed Latest news

New Paper - Digital transformation: harnessing digital technologies for the next generation of services

Jun 21, 2019

Check out our recent commentary paper published at the Journal of Services Marketing

The future of digital services and platforms

May 23, 2019

Cambridge Service Alliance Community of Interest Meeting - April 2019

New Paper: Servitization: A contemporary thematic review of four major research streams

May 21, 2019

This study identifies the key themes and research priorities in servitization literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management).

New paper - Redistributed Manufacturing and the Impact of Big Data: A Consumer Goods Perspective

May 21, 2019

This paper builds a conceptual framework to explore whether big data combined with new manufacturing technologies can facilitate redistributed manufacturing (RDM).

HCL joins the Cambridge Service Alliance

Apr 23, 2019

HCL joined the Cambridge Service Alliance as a strategic digital services partner.

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