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Cambridge Service Alliance

At the forefront of service transformation in the digital era


Rob Jago Floetgen joined the Institute for Manufacturing in January 2019 as a Visiting Graduate Student. He is writing a journal manuscript under the supervision of Dr Florian Urmetzer. Rob's research focuses on how companies effectively develop partnerships by coordinating relationships in order to maximize the value of participating in an ecosystem. Rob is currently pursuing a master's degree program of Information Systems at the Technical University of Munich. As part of his study abroad, Rob was studying at the University of California San Diego and Tecnológico de Monterrey Mexico City and holds a Bachelor of Science in Information Systems from the University of Cologne in Germany. During his studies, Rob gained research experience and practical experience at two strategy technology consulting firms and in his time as a research assistant at multiple university institutes. Rob has special interests in digital transformation, ecosystem theory and is passionate about sailing.


Key publications: 
Riasanow, Tobias; Flötgen, Rob Jago; Setzke, David Soto; Böhm, Markus; and Krcmar, Helmut, "The Generic Ecosystem and Innovation Patterns of the Digital Transformation in the Financial Industry" (2018). PACIS 2018 Proceedings. 77. 
Visiting Graduate Student
 Rob   Jago Floetgen
Not available for consultancy



Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


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Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.