skip to primary navigationskip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era

Studying at Cambridge


Rob Jago Floetgen

Rob  Jago Floetgen

Visiting Graduate Student


Rob Jago Floetgen joined the Institute for Manufacturing in January 2019 as a Visiting Graduate Student. He is writing a journal manuscript under the supervision of Dr Florian Urmetzer. Rob's research focuses on how companies effectively develop partnerships by coordinating relationships in order to maximize the value of participating in an ecosystem. Rob is currently pursuing a master's degree program of Information Systems at the Technical University of Munich. As part of his study abroad, Rob was studying at the University of California San Diego and Tecnológico de Monterrey Mexico City and holds a Bachelor of Science in Information Systems from the University of Cologne in Germany. During his studies, Rob gained research experience and practical experience at two strategy technology consulting firms and in his time as a research assistant at multiple university institutes. Rob has special interests in digital transformation, ecosystem theory and is passionate about sailing.

Key Publications

Riasanow, Tobias; Flötgen, Rob Jago; Setzke, David Soto; Böhm, Markus; and Krcmar, Helmut, "The Generic Ecosystem and Innovation Patterns of the Digital Transformation in the Financial Industry" (2018). PACIS 2018 Proceedings. 77. 

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


RSS Feed Latest news

Industry Day 2020 | What we learnt

Dec 06, 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.

Understanding business models in the construction sector

Nov 25, 2020

What’s standing in the way of offsite manufacturing? For decades, the construction sector has been hailing it as the next big thing but we have yet to see it really taking off. Why is that, when the technologies and processes already exist? Dr Zakaria Dakhli believes it is due to a fundamental incompatibility between business models and it is only when this has been fully understood that the long-awaited transformation can take place.

A machine learning approach to quality control

Nov 14, 2020

Most of the products we take for granted contain huge numbers of components assembled in multiple stages by different manufacturers. Quality control is vital throughout the assembly process with rigorous testing required at every step.

Digital twins: driving business model innovation

Nov 06, 2020

For B2B firms struggling to reap the rewards of digitalisation, could digital twins be the way forward? In this article, CSA's Dr Erika Pärn and colleagues from the Fraunhofer Institute and Technische Universität in Dortmund, explore the relationship between this emerging technology and business model innovation.

Making business model innovation happen: the Business Model Cohesiveness Scorecard

Oct 30, 2020

Digital transformation is failing to live up to its hype, at least as far as productivity gains are concerned. If, as research suggests, a lack of business model innovation is the main culprit, we need a way of making it happen. Dr Chander Velu thinks a balanced scorecard approach could be the answer.

View all news