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Rob Jago Floetgen

Rob  Jago Floetgen

Visiting Graduate Student


Rob Jago Floetgen joined the Institute for Manufacturing in January 2019 as a Visiting Graduate Student. He is writing a journal manuscript under the supervision of Dr Florian Urmetzer. Rob's research focuses on how companies effectively develop partnerships by coordinating relationships in order to maximize the value of participating in an ecosystem. Rob is currently pursuing a master's degree program of Information Systems at the Technical University of Munich. As part of his study abroad, Rob was studying at the University of California San Diego and Tecnológico de Monterrey Mexico City and holds a Bachelor of Science in Information Systems from the University of Cologne in Germany. During his studies, Rob gained research experience and practical experience at two strategy technology consulting firms and in his time as a research assistant at multiple university institutes. Rob has special interests in digital transformation, ecosystem theory and is passionate about sailing.

Key Publications

Riasanow, Tobias; Flötgen, Rob Jago; Setzke, David Soto; Böhm, Markus; and Krcmar, Helmut, "The Generic Ecosystem and Innovation Patterns of the Digital Transformation in the Financial Industry" (2018). PACIS 2018 Proceedings. 77. 

Cambridge Service Alliance

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  • bringing together the world's leading firms and academics;
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2020 Annual Review

Oct 23, 2020

Read about our latest research in our tenth anniversary Annual Review.

Managing customer experience through a systematic approach to data analytics

Jul 24, 2020

We all know what a positive – or negative – customer experience feels like: a rush of pleasure or teeth-grinding frustration. Firms are acutely aware of the importance of how we feel – and how that translates into long-term loyalty – but feelings are a difficult and complicated thing to measure at scale.

Blog | Has COVID-19 Invented the 10X Supply Chain?

Jul 06, 2020

Surendra Kancherla, Principal Architect - Digital Technologies, at CSA partner, HCL, says that COVID-19 is forcing firms to look afresh at their supply chain capabilities.

Insight | Business model innovation for digital twins in the construction sector

May 19, 2020

At the Cambridge Service Alliance's most recent Community of Interest, Dr Erika Pärn considered the development of digital twins in the construction sector: the challenges it faces and whether android operating systems could provide a useful roadmap for business model innovation.

Generate revenue from digital platforms

May 12, 2020

According to Shep Hyken: "Customers are smarter than ever because they're experiencing great service from certain brands, and those rock-star brands are setting the bar higher for everyone else." In this white paper we explore the 'customer experience paradox' and how firms can use digital platforms to overcome it.

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