skip to primary navigationskip to content

Cambridge Service Alliance

At the forefront of service transformation in the digital era

Studying at Cambridge


Yücelen Bahadır Yandık

Yücelen  Bahadır  Yandık

Visiting MSc student


Yücelen Bahadır Yandık is an MSc student at Informatics Institute in Middle East Technical University, Turkey. His research areas include the Internet of Things, Industry 4.0, Data Analytics and Artificial Intelligence. He is currently working on two different projects supported by two different industrial companies. One is about improving quality of business operations and providing better safety in chemical plants with the help of artificial intelligence and the second is about developing a virtual assistant that detects problems in operations in wide scale to improve customer happiness and quality of business operations.

Yücelen received his BSc degree in Electrical and Electronics Engineering from Middle East Technical University. Currently, he is working as a full-time research assistant at Middle East Technical University.


  • Data Analytics
  • Big Data

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


RSS Feed Latest news

2020 Annual Review

Oct 23, 2020

Read about our latest research in our tenth anniversary Annual Review.

Managing customer experience through a systematic approach to data analytics

Jul 24, 2020

We all know what a positive – or negative – customer experience feels like: a rush of pleasure or teeth-grinding frustration. Firms are acutely aware of the importance of how we feel – and how that translates into long-term loyalty – but feelings are a difficult and complicated thing to measure at scale.

Blog | Has COVID-19 Invented the 10X Supply Chain?

Jul 06, 2020

Surendra Kancherla, Principal Architect - Digital Technologies, at CSA partner, HCL, says that COVID-19 is forcing firms to look afresh at their supply chain capabilities.

Insight | Business model innovation for digital twins in the construction sector

May 19, 2020

At the Cambridge Service Alliance's most recent Community of Interest, Dr Erika Pärn considered the development of digital twins in the construction sector: the challenges it faces and whether android operating systems could provide a useful roadmap for business model innovation.

Generate revenue from digital platforms

May 12, 2020

According to Shep Hyken: "Customers are smarter than ever because they're experiencing great service from certain brands, and those rock-star brands are setting the bar higher for everyone else." In this white paper we explore the 'customer experience paradox' and how firms can use digital platforms to overcome it.

View all news