skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Seminar - Behavioral Experimental Approaches for Service Research

Seminar: Behavioral Experimental Approaches for Service Research By Prof. Rohit Verma from Cornell University, USA
When Sep 30, 2015
from 02:00 PM to 03:30 PM
Where IfM - Seminar Room 1
Contact Name
Attendees Open to all - but places are limited.
Add event to calendar vCal
iCal

Experimental research methods that explore the complexities of human behavior can be very powerful research tool for services because inherently they are co-produced (or co-created) by customers and providers. The objective of this seminar is to provide an overview of different types of experimental approaches (e.g. natural, field, laboratory, survey-based) for behavioral service research. For each types of experiments discussed, we will provide one or more examples of published research. Finally we will discuss pros and cons and explore possible applications for each experimental methods presented for behavioral service research.

Please register your interest to this seminar with Dr. Veronica Martinez at vm338@cam.ac.uk

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

LinkedIn

RSS Feed Latest news

New Paper - Digital transformation: harnessing digital technologies for the next generation of services

Jun 21, 2019

Check out our recent commentary paper published at the Journal of Services Marketing

The future of digital services and platforms

May 23, 2019

Cambridge Service Alliance Community of Interest Meeting - April 2019

New Paper: Servitization: A contemporary thematic review of four major research streams

May 21, 2019

This study identifies the key themes and research priorities in servitization literature over thirteen years from 2005 and 2017, based on four major research streams (general management, marketing, operations, and service management).

New paper - Redistributed Manufacturing and the Impact of Big Data: A Consumer Goods Perspective

May 21, 2019

This paper builds a conceptual framework to explore whether big data combined with new manufacturing technologies can facilitate redistributed manufacturing (RDM).

HCL joins the Cambridge Service Alliance

Apr 23, 2019

HCL joined the Cambridge Service Alliance as a strategic digital services partner.

View all news