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Seminar - Behavioral Experimental Approaches for Service Research

Seminar: Behavioral Experimental Approaches for Service Research By Prof. Rohit Verma from Cornell University, USA
When Sep 30, 2015
from 02:00 PM to 03:30 PM
Where IfM - Seminar Room 1
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Attendees Open to all - but places are limited.
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Experimental research methods that explore the complexities of human behavior can be very powerful research tool for services because inherently they are co-produced (or co-created) by customers and providers. The objective of this seminar is to provide an overview of different types of experimental approaches (e.g. natural, field, laboratory, survey-based) for behavioral service research. For each types of experiments discussed, we will provide one or more examples of published research. Finally we will discuss pros and cons and explore possible applications for each experimental methods presented for behavioral service research.

Please register your interest to this seminar with Dr. Veronica Martinez at vm338@cam.ac.uk

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

Members of the Cambridge Service Alliance include BAE Systems, Caterpillar, IBM and the University of Cambridge.

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