Seminar - Behavioral Experimental Approaches for Service Research

Experimental research methods that explore the complexities of human behavior can be very powerful research tool for services because inherently they are co-produced (or co-created) by customers and providers. The objective of this seminar is to provide an overview of different types of experimental approaches (e.g. natural, field, laboratory, survey-based) for behavioral service research. For each types of experiments discussed, we will provide one or more examples of published research. Finally we will discuss pros and cons and explore possible applications for each experimental methods presented for behavioral service research.

Please register your interest to this seminar with Dr. Veronica Martinez at vm338@cam.ac.uk