Webinar - The Future of Digital Service Transformation
Monday 24th June 2024 @ 10am (UK Time)
Please Register HERE
In the rapidly changing service industry landscape, digitalization has become essential for staying ahead, designing innovative services, and creating experiences that pave the way for new business models. This event provides an in-depth exploration of how digitalisation is revolutionizing service design and delivery in various sectors, including both B2B and B2C contexts, from decentralised manufacturing to hospitality and material mining.
Attendees will have the opportunity to discuss the transformative power of digitalization and AI capabilities with sessions led by industry experts and academic leaders. Learn how services like decentralised manufacturing are altering traditional production models, how digital tools are enhancing and optimising sustainable hospitality services, and how digital technologies are improving ethical mining practices.
Through interactive discussions, real-world case studies, and insights from key experts, participants will learn about both current and potential future applications of digitalisation to drive innovation and efficiency in their industries. This event will explore the challenges and opportunities that are defining the future of services.
Agenda
10AM
Prof Mohamed Zaki - Deputy Director - CSA
Presentation Title: Welcome and Indtroduction of the CSA
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10.15AM
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Dr Chandana Ratnayake Chief Scientist SINTEF |
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Dr Alex Butean CEO WIZ Research |
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Dr Akhilesh Kumar Srivastava Senior Scientist SINTEF |
Presentation Title: Small Scale Factory: Decentralised Manufacturing
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10.55AM
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Dr James Tu* Head of Corporate Information Security TSMC |
Presentation Title: Generative AI & Security
Topics covered will be: The Secure Use of AI; AI to Enhance Security; AI Enhanced Cyber Attacks; Expectations to Good Services/Solutions: From Zero Trust to “Double Zeros” and
Emerging Threats
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11.25AM
BREAK
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11.40AM
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Prof Lars Witell Professor in Marketing Linköping University |
Presentation Title: Service Growth in B2B Relationships
Services are a stable and profitable business for many manufacturers. Often, advanced services contribute to higher turnover and growth of the service business. However, a comprehensive understanding of service growth in individual business relationship is yet to be explored. This presentation will focus on how type of service, customer loyalty and customer size drive service growth in a business relationship. In addition it will describe how changing the offering and customer experience will influence service sales in a business relationship.
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12.10PM
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Dr Louisa Yee Sum LEE Associate Professor Hong Kong Metropolitan University |
Presentation Title: Crossroads of AI and Tourism and Hospitality Businesses: The Way ahead
AI has become a prominent topic in boardrooms worldwide, and the tourism and hospitality industry is no exception. The talk will delve into how AI has been employed in the tourism and hospitality sector, and provide insights for business leaders to prepare for the opportunities and challenges.
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12.40PM
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Prof Stephan Henneberg Chair Professor of Marketing and Strategy School of Business and Management, Queen Mary University of London |
Presentation Title: Strategizing for Digitalisation – Some initial findings…and some discussion points
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12.50PM
Panel Disucssion and Q&A
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13.00PM
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