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Cambridge Service Alliance

At the forefront of service transformation in the digital era

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.

Industry Day 2020 speakers

COVID-19 has disrupted every aspect of our lives. Our impressive line-up of speakers shared their fascinating experiences of, and reflections on, digital transformation through the pandemic. They described both the disruption experienced in their respective sectors but also how organisational agility and the accelerated pace of change, built on strong digital foundations, has created new opportunities for innovation.

We heard about:

  • Deep research and innovation in health and life sciences from Dr Kenji Takeda, Director of Health and AI Partnerships, Microsoft Research (top left)
  • Digital transformation accelerated by a pandemic at L’Oreal from Ahmed Wagih, General Manager, L’Oreal Consumer (top right)
  • How to reinvent a $1.5 trillion industry in the midst of a pandemic from Saad Berrada, CEO and Co-founder, Fairjungle (bottom right)
  • Digital engagement at Manchester United in the era of COVID from Phil Salt, Head of Digital Product, Manchester United (bottom left)

Read a write-up of the event and watch some of the talks here


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included CEMEX, GEA, IBM, Pearson, Zoetis, HCLTech, Bouygues UK among others.

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