November 2014 Webinar - on the Business-to Consumer Lock-in Effect, by Marcus Eurich.
The Business-to-Consumer Lock-in Effect
Markus Eurich discusses his research paper in this partner Webinar series. His presentation looks at the B2C Lock-in Effect. The research paper which is the basis for this research can be downloaded here.
You can watch the Webinar here. (opens in YouTube - there is a slight delay to the visual display of slides)