Katharina Greve presented a study “Bridging the Co-creation Gap between Co-creators, Companies and Living lab” (Authors: Katharina Greve, Veronica Martinez, Andy Neely) at the 24th EurOMA conference in Edinburgh, Scotland.
The study explores and analyses factors that are critical to the facilitation of co-creation in living labs by integrating findings derived from existing literature with primary data collected with managers and researchers of a living lab as well as companies and co-creators. This study therefore not only attempts to bridge the gap between research and practice, but also does so considering the perspective of diverse stakeholders. Five critical factors enabling co-creation were identified: Customer Engagement, Relationship Management, Operating Principle, Design Layout, and Data Collection Approach. Within these five factors, an integrative list of 50 co-creation elements provides further detail about how co-creation can be facilitated in living labs.
The full working paper is available here.