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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Perkins Host the July Community of Interest Meeting

July Community of Interest meeting hosted at Perkins Engines.

July saw our latest Community of Interest Meeting, hosted by Perkins Engines, in Peterborough.The interactive partner day was themed around the research ongoing at the Service Alliance on the topics of technology, digital platforms, digital transformation strategy and customer experience analytics, as well as discussion sessions and networking opportunities. Veronica Martinez presented her recent work on technological platforms and its implication on service business models. Followed by Katharina Greve who presented her research on how firms can reduce risks of new service development by engaging in co-creation. Mohamed Zaki demonstrated how machine learning techniques could analyse customer experience data in real-time and provide insights to reduct frictions. Mariam presented her work on digital transformation strategy and insights from consultancy world. Our last talk was about digital platform adoption and diffusion by Xian Han who presented interesting findings from Chinese Automotive Platforms.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.

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Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.