July Community of Interest meeting hosted at Perkins Engines.

July saw our latest Community of Interest Meeting, hosted by Perkins Engines, in Peterborough.The interactive partner day was themed around the research ongoing at the Service Alliance on the topics of technology, digital platforms, digital transformation strategy and customer experience analytics, as well as discussion sessions and networking opportunities. Veronica Martinez presented her recent work on technological platforms and its implication on service business models. Followed by Katharina Greve who presented her research on how firms can reduce risks of new service development by engaging in co-creation. Mohamed Zaki demonstrated how machine learning techniques could analyse customer experience data in real-time and provide insights to reduct frictions. Mariam presented her work on digital transformation strategy and insights from consultancy world. Our last talk was about digital platform adoption and diffusion by Xian Han who presented interesting findings from Chinese Automotive Platforms.