skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Webinar - Exploring the Journey to Services - Veronica Martinez

last modified Jun 13, 2017 11:20 AM
12 June 2017 - Exploring the Journey to Services - Veronica Martinez

In this webinar Veronica discusses her recent paper on 'Exploring the Journey to Services'.  Firms are increasingly providing services to complement their product offerings. The vast majority of studies on the service journey, also known as servitization or service transition, examine the challenges and enablers of the process of change through cases studies. Investigations that provide an in-depth longitudinal analysis of the steps involved in the service journey are much rarer. Such a detailed understanding is required in order to appreciate fully how firms can leverage the enablers while overcoming the challenges of servitization. This study investigates ‘what does a service journey look like?’. It analyzes in some detail the actual service journeys undertaken by three firms in the well-being, engineering and learning sectors. This research tells you; 

♣ Why the fourth year in the transition to services is crucial. 
♣ Why the pace of service development is important 
♣ When the coexistence of basic, intermediate and complex services occurs.

Webinar I Presentation

RSS Feed Latest news

New thinking about the future of services

Apr 14, 2019

New thinking about the future of services - Connecting the digital, physical and social

2018 Robert Johnston Award

Apr 03, 2019

Congratulations to Mohamed Zaki, Professor Janet McColl-Kennedy and co-authors for receiving the 2018 Robert Johnston Award of the Journal of Service Management

Webinar on High-Value Manufacuring (HVM)

Mar 18, 2019

In this webinar, Luisa Huaccho Huatuco presents the Alliance February 2019 paper on High-Value Manufacturing.

February 2019 Paper - High Value Manufacturing (HVM) in the UK: Case studies and focus group insights

Feb 28, 2019

High Value Manufacturing (HVM) in the UK: Case studies and focus group insights by Luisa Huaccho Huatuco, Veronica Martinez-Hernandez, Thomas F. Burgess and Nicky E. Shaw

February 2019 Webinar - Business Ecosystems Mapping

Feb 12, 2019

In this webinar, Florian presents the Alliance January 2019 paper on Business Ecosystems Mapping.

View all news

Upcoming events

Shift to Services Executive Education Programme

May 14, 2019

IfM, Cambridge, UK

Upcoming events