Seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy.
Katharina Greve recently gave a seminar on 'Co-creation in Living Labs: An Interorganisational Perspective' at Carlo Cattaneo University in Castellanza, Italy. The focus of the seminar was the interaction between different stakeholders that engage in co-creation in the context of JOSEPHS - a German living lab for new product and service development. Students were asked to produce an interorganisational network around a case example by identifying partnerships that are beneficial for the company, other stakeholders and the network as a whole.
In addition, Katharina presented empirical findings that describe how co-creation can be facilitated in a large network of stakeholders that are involved in living labs. This seminar has been part of a series of postgraduate lectures in the "Company Networks Management and Design" course at Carlo Cattaneo University (LIUC).