skip to primary navigationskip to content

Cambridge Service Alliance

developing new understanding and approaches to complex service systems

Studying at Cambridge

 

Surviving in the Higher Education Market Place

last modified Mar 24, 2014 11:46 AM
Surviving in the higher education market place with better business models In a new podcast Professor Andy Neely, Director of the Cambridge Service Alliance, University of Cambridge talks about MOOCS – Massive Open Online Courses
Surviving in the Higher Education Market Place

Andy Neely

[Listen to Podcast Interview]

 

Massive Open Online Courses (MOOCs) are changing the business models of higher education in the UK and elsewhere in the World. They are attractive in the developing World in South America, Africa, China where there is a huge unmet need for education, and were first pioneered in America where recently in 2011 Stanford University offered three free online courses. In late 2012 the Open University launched its own MOOC provider here in the UK, and a few other high education institutions are following suit. But when learning is offered free to the user online are established business models fit for purpose?

In this special podcast the Director of the Cambridge Service Alliance, Professor Andy Neely, discusses how both public and private sector providers need to work more closely together to share standardised platforms rather than competing to provide different online courses. Professor Neely says that there is a role for organisations to provide the infrastructure and support to help disseminate course material, but that not every university needs to develop the same MOOC, they should work together and share their high quality content.

Professor Neely Quote:

“There could be a smaller number of high quality MOOCs that multiple institutions could use. You could see a scenario where the business model allows people to sign up for the MOOC and get the content free, but they are then asked to pay for the examination and certification. Effectively what they are buying is the certification that says “yes”, they have completed that particular programme. They are buying the branding, the accreditation and the quality standard. You could also imagine private sector firms paying for the content and design of MOOCs for use in their organisations in the same way that they currently pay for executive education. There are different possible models and it is a fascinating time to see which of those models will prevail.”

RSS Feed Latest news

October 2018 Webinar - How Can Hackathons Accelerate Corporate Innovation?'

Oct 08, 2018

In this webinar, Myrna Flores presented the Alliance April paper on how hackathons can accelerate corporate innovation.

September 2018 Paper

Sep 24, 2018

September paper on 'Co-Creation in Practice: Objectives and Outcomes' by Katharina Greve, Veronica Martinez and Andy Neely

Land of Innovation Forum

Sep 23, 2018

Veronica delivered a presentation and a workshop at the 'Land of Innovation Forum' in Canacintra, Mexico.

Blockchain Results Delivered at Rolls Royce

Sep 20, 2018

Research project 'the impact of digital twins on the product development process' led by Veronica Martinez

Interview with Sander Kuik, Canon – for CSA Industry Day 2018

Sep 11, 2018

In a conversation with Sander Kuik from Canon we asked him about his planned presentation at the CSA Industry Conference on 3 October 2018, his thoughts on the theme of the conference, and his vision of the future.

View all news

Upcoming events

Shift to Services Executive Education Programme

Nov 07, 2018

IfM, Cambridge, UK

Ecosystems Strategy One Day Course

Feb 05, 2019

IfM, Cambridge

Upcoming events