Award
We are pleased to announce that our collaborator Dr Benjamin Biesinger has been awarded the prestigious Südwestmetall Industry Award for his doctoral thesis on organizational culture and change in digital service transformation. For over 35 years, the Award recognizes researchers who have made significant contributions to industry and its socioeconomic environment.
Manufactures are transforming into providers of integrated product-service-software systems. Service transformation not only changes the business model but challenges the entire corporate culture. In his thesis, “Cultural change in servitization,” Benjamin examines the values, norms, behaviors, and interventions manufacturers must develop to successfully manage this transformation.