Mohamed Zaki had the pleasure of speaking at the HCCM Regatta Conference 2026 on the future of AI Agentics and its applications on Customer Experience .
He shared the latest research from the Cambridge Service Alliance, exploring how organisations can move beyond AI experimentation to create measurable business value through customer experience transformation.
Many thanks to Moira Clark and Nima Heirati for the invitation and organising such a thought-provoking event and for bringing together a great community of researchers and practitioners.
Mohamed said it was inspiring to see initiatives like this bringing together academia and industry from across the UK. He emphasised the importance of continuing these conversations and strengthening collaboration to help shape the future of AI-enabled services and customer experience.
- Prof Mohamed Zaki - Cambridge Service Alliance
- Prof Nima Heirati - Henley Business School
Mohamed Zaki presenting at the conference