Mohamed Zaki was a keynote speaker at the industrial marketing management (IMM) Summit at Leads Business School, speaking about AI and the future marketing landscape.
Date: Tuesday 9 January 2024
Location: Leeds University Business School
The 7th Industrial Marketing Management Summit aims to continue the tradition of fostering debate, sharing cutting-edge research, and advancing the effectiveness and efficiency of industrial markets.
Industrial Marketing Management (IMM) is the leading outlet for theoretical, empirical, and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. The journal’s global reach is evidenced by the fact that international scholars and practitioners from all regions of the globe share their latest findings for improving the effectiveness and efficiency of industrial markets. This comprehensive approach has helped to keep readers abreast of the timeliest research and practice necessary for better marketing decisions and strategy in global industrial and business-to-business markets.
The 7th Industrial Marketing Management Summit aims to continue the tradition of fostering debate, sharing cutting-edge research, and advancing the effectiveness and efficiency of industrial markets. The summit will feature recent advancements in theory and practice within global industrial and business-to-business marketing. Building upon the success of previous summits and the rich legacy of IMM, this event promises engaging discussions, thought leadership, and practical solutions. We are excited to introduce several new elements this year, including a doctoral summit, as well as an academic-practitioner event.
The doctoral summit will feature doctoral dissertation research in industrial and business-to-business marketing topics. Selected students will have the opportunity to work with a mentor from among the senior faculty in attendance, as well as to present their work at the doctoral summit and obtain valuable feedback. Attendees at the doctoral summit also can look forward to a series of talks covering a wide range of topics.