In collaboration with our Industrial Partners, the July Community of Interest Meeting (CoI) took place at Perkins, in Peterborough. The focus of this year events is on 'How companies can strategically design, pilot and experiment digital services in the new digital age?’
In the July event, the Alliance jointly discussed two main research topics:
- Blockchains technology to optimize the supply chain
This first project aims to develop a methodology to model and simulate the use of blockchain technology for automating part of the demand-supply operations of a manufacturing site and exploring new smart services enabled by this digital technology. The interactions between customers-employees-providers will be recorded, analyzed and triangulated with other real-time factory data to inform the models. The project will consider the codification of a blockchain application and development of scenarios' analyses. A demonstrator will be prepared to support, evaluate and improve the proposed methodology.
- Moments of Truth in Services: AI-Neuro-marketing Perspective
The second project aims to develop a methodology and demonstration using real time data and AI technique to analyze the customers ''moments of truth'' to increase the quality of service experience perceived by the customer. Also, the project will consider capturing and analysing the interaction between employees and customers using data generated from wearable technologies to identify anomalies in customer journeys - where customers deviate from habit or predictions and identify opportunities for intervention and moments of influence.
About Cambridge Service Alliance - Community of Interest
What is the CSA Community of Interest?
The Cambridge Service Alliance brings together non-competing firms with a common interest in innovating their business models and making the shift to services and solutions. The Community of Interest is designed to provide an open forum where our partner firms can share experience and ideas, learning directly from one another and the researchers.
Who can get involved in the Community of Interest?
The Community of Interest is open to anyone employed by our partner firms. We do not expect participants in the Community of Interest to attend every meeting, but we will make sure that those who have expressed interest receive details about events and workshops. There is no charge to attend Community of Interest meetings, although participants are expected to cover their own travel and accommodation.
How to get involved in the Community of Interest?
To register interest in participating simply e-mail Jacqueline Brown jjb78@cam.ac.uk.