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Cambridge Service Alliance

At the forefront of service transformation in the digital era
Land of Innovation Forum

Veronica delivered a presentation and a workshop at the 'Land of Innovation Forum' in Canacintra, Mexico.

Dr Veronica Martinez presented at the 'Land of Innovation Forum her research entitled 'Building Smart Services with Blockchain'. She also delivered a workshop entitled 'Crafting services from products'. The event took place from the 4th to the 6th September 2018 in Canacintra Head offices.


Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues

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