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In the News - Is Big Data ever going to be for small businesses?

last modified Feb 03, 2015 01:48 PM
Interview with Andy Neely in 'Real Business', 24 November 2014
In the News - Is Big Data ever going to be for small businesses?

Real Business interview - November 2014


In this interview with Christopher Goodfellow, Real Business, Andy discusses the use of big data in the transformation of manufacturing and servitization, focusing on the impact to small business.

Extract:

Small and growing companies are forever and a day being told to embrace big data, without even being told why it is a good fit. We sat down with Andy Neely to gain an insight.
 
Big data is playing a transformative role in the way companies are selling services, from manufacturers to app developers. We spoke to Andy Neely from the University of Cambridge, who’s recognised as one of the world's leading authorities on organisational performance measurement and management, about the role SMEs have to play.  [full article]

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