What Can Service Research Contribute to Better Understanding B2B?
We are delighted to share that Mohamed Zaki and colleagues have had an article published in the Journal of Business Research!
Title: “What Can Service Research Contribute to Better Understanding B2B?”
He worked with Anders Gustafsson, Janet McColl-Kennedy, and Lars Witell in managing this special issue.
Link to Publication: https://www.sciencedirect.com/science/article/pii/S0148296326000494
A huge thanks to all contributors. The special issue brings together an outstanding collection of papers that tackle many of the key challenges and emerging themes in B2B research including:
Conceptualizing post-sales relationship management in B2B markets: review, synthesis, and recommendations for future research - Clay Voorhees, Nicole Boylan, Carlos Bauer, Paul Fombelle, Mason Jenkins https://lnkd.in/e2a_M2Jm
Metaverse and B2B marketing: untapped research opportunities - Khashayar Afshar Bakeshloo, Raj Agnihotri, Mohammad Mohammadzadeh https://lnkd.in/eEjhMDXd
B2B manufacturers in pursuit of Product-as-a-Service: Motivations, barriers, and approaches - K. Hedvall, Ornella Benedettini, J.H. Blümel, J. Arsenovic, Per Kristensson https://lnkd.in/erJStqYv
Creating human-technology hashtag#synergies at the organizational frontlines - Ilias Danatzis, Joy Field, Mahesh Subramony https://lnkd.in/e263vame
Understanding the B2B customer experience and journey: A convergence-based lens - Arne De Keyser, Paolo ANTONETTI, Maria Rouziou, Mathieu Béal, Bruno Lussier - https://lnkd.in/eDaJguJZ
How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda - Nancy Wünderlich, Markus Blut, Christian Brock, Nima Heirati, Zsófia Tóth - https://lnkd.in/ef7WpT34
The B2B sharing economy: Framework, implications, and future research - Sabine Benoit, Katrin Merfeld, Vivian Tunn, Tobias Schaefers, Tor Wallin Andreassen https://lnkd.in/eNstAEzm
Toward a multilayered framework of privacy-related decision-making in B2B - Jan H. Schumann, Johanna Zimmermann, Dr. , Lena Steinhoff, Dirk Stegelmeyer, Kelly Martin https://lnkd.in/eqYtyUyv
Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies - Jochen Wirtz, Christian Kowalkowski, Elina Jaakkola, Maria Holmlund-Rytkönen, Tanvir Ahmed - https://lnkd.in/egs8FFEa
Well done to all involved!