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Cambridge Service Alliance

At the forefront of service transformation in the digital era

Surendra Kancherla, Principal Architect - Digital Technologies, at CSA partner, HCL, says that COVID-19 is forcing firms to look afresh at their supply chain capabilities.

The global crisis has exposed serious supply chain deficiencies. Kancherla says businesses should see this as an opportunity to start thinking about their supply chains as a strategic asset and key competitive differentiator - and to invest in them accordingly. 

CSA's Dr Mohamed Zaki says: “Firms have a lot of data that is extremely valuable for fine-tuning business processes to satisfy their customers ... entire industries are moving away from pure technology solutions to experience-driven solutions, all anchored around customer /user/employee experience and enabled by digital advancements that are not fully leveraged by the industry in their supply chains so far.”

Read the blog here

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


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Latest news

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release

'Using AI to Track How Customers Feel — In Real Time' published in the Harvard Business Review

13 May 2021

The paper 'Using AI to Track How Customers Feel — In Real Time' by Mohamed Zaki, Janet R. McColl-Kennedy and Andy Neely has been published in Harvard Business Review.

Industry Day 2020 | What we learnt

6 December 2020

What is the future of services in the new pandemic-driven era? This was the topic explored at our 2020 Industry Day by senior executives from L'Oréal, Microsoft Research, Manchester United and start-up, Fairjungle.