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Cambridge Service Alliance

At the forefront of service transformation in the digital era

David Díaz, Assistant Professor at the University of Chile and Visitor at the Cambridge Service Alliance has been using machine learning to uncover bias in the way we respond to the shape of people’s faces.

Diaz and colleagues have been using facial recognition software to explore the way in which we respond to different shaped faces. By exposing a bias towards men with a broader face (and against women with the same physical characteristics) they are helping organisations take the necessary steps to counter it.

Read Mirror, mirror on the wall - who is the most successful of them all?

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues

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