Mohamed Zaki was invited to be a guest speaker by Janet McColl-Kennedy, Fiona Willer and Emma Bailie at the University of Queensland, UQ Business School in July 2024.

He spoke about how we can leverage Large Language Models and Generative AI to advance Service Research.

Advancing Service Research Using Large Language Models

Outline

A discussion took place on the world of large language models and Natural Language Processing (NLP), exploring their potential to transform service research and practice.

They explored the diverse range of methods they offer and how these potentially new NLP techniques can be used to analyse service data, especially unstructured data.

The aim was to to guide service scholars by highlighting specific service domains where these methods can provide valuable insights for both theory testing and practical applications across different service contexts.

It was a great opportunity to engage and discuss with so many academics and researchers.