News

The October 2014 Paper on 'Impact of Firm Characteristics on Survivial: an empirical analysis in the context of service strategies' by Ornella Benedettini, Morgan Swink and Andy NeelyIn this study, we suggest that the impact of a service orientation on a firm’s likelihood of survival depends on the presence of certain preconditions within the firm.…

Case Studies: Analysing the Effects of Social Capital on Risks Taken by Suppliers in Outcome-Based ContractsApril 2014 Alliance Paper by Jingchen Hou and Andy Neely.This paper explores the effects of social capital (supplier-customer relationships) on risks taken in outcome-based contracts (OBC) by suppliers. In particular we explore risks of OBC, …

Surviving in the higher education market place with better business models In a new podcast Professor Andy Neely, Director of the Cambridge Service Alliance, University of Cambridge talks about MOOCS – Massive Open Online Courses [Listen to Podcast Interview]Massive Open Online Courses (MOOCs) are changing the business models of higher education…

Industry transformation towards service logic: A business model approachAnna Viljakainen, Marja Toivonen and Maiju Aikalaarticle tackles the issue of industrial transition into value- and service-based business, and offers a managerial tool on how customer value is turned into profitable business. It suggests a new business model construct based on…

The Challenge Shrinking budgets, rising costs and increasing competition has led to many companies making the shift to selling services. Companies in industries as diverse as aerospace and social care are now offering "payment by results" type services, rewarded only when they meet or exceed agreed performance criteria. This has led to the new fiel…