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Cambridge Service Alliance

At the forefront of service transformation in the digital era
Read more at: Blockchain in Customer Service Management
Blockchain in Customer Service Management

Blockchain in Customer Service Management

9 August 2018

Caterpillar Presentation of Blockchain Results: Feasibility and Cost Analysis

Read more at: Podcasts - Big Data and Analytics
Podcasts - Big Data and Analytics

Podcasts - Big Data and Analytics

14 April 2015

If Big Data is the 'New Oil' for Business - How Should Firms Go About Using It? Podcast Interviews with Andy Neely and Mohamed Zaki

Read more at: Business


Join the Cambridge Service Alliance to: Achieve competitive advantage through pioneering research from one of the world's leading universities. Benefit from new research focusing on the core challenges firms are facing as they undergo digital transformation. Learn how other innovative organisations...

Read more at: Consulting


The Cambridge Service Alliance provides consultancy based on its research. Previous projects include: Workshops on business model innovation Definition and development of new service offerings Definition of value created and captured by services Building, reviewing and extending business ecosystems...

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • a unique global alliance between leading businesses and universities;
  • bringing together the world's leading firms and academics;
  • all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.


Latest news

The personal touch: using AI to help digital ‘agents’ deliver better customer service

16 January 2023

Successful customer service feels personal. As customers, we need to have our problems dealt with efficiently. But we also want our emotional response to those problems to be acknowledged, with empathy. But is this possible in a world in which customer services are becoming increasingly automated, and we find ourselves...

Mitsubishi Heavy Ltd Industries Visit - November 2022

15 November 2022

Prof Mohamed Zaki was invited by the Mitsubishi Heavy Industries to run the Digital Service and Customer Experience workshop with the Research & Innovation Center team. Thanks for the invitation, hospitality and the great discussions about the future of the next generations of services in asset heavy Industry.

Bouygues Construction joins the Cambridge Service Alliance

27 May 2021

We are delighted to announce that Bouygues Construction has joined the Cambridge Service Alliance, Institute for Manufacturing (IfM), University of Cambridge as a new industry member alongside our existing partners HCL Technologies , Caterpillar Inc. , Perkins Engines Company Limited and CEMEX . Press release