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Cambridge Service Alliance

At the forefront of service transformation in the digital era
 
Blockchain in Customer Service Management

Caterpillar Presentation of Blockchain Results: Feasibility and Cost Analysis

Veronica Martinez and Ciprian Blujdea presented the results of 'the Blockchain in Customer Service Management: a Simulation Approach at CATERPILLAR on the 7th August 2018. The results demonstrated the level of feasibility, benefits and cost associated to the implementation of Blockchain for firms as CAT and the implications involved in service innovation.

Cambridge Service Alliance

Welcome to the Cambridge Service Alliance…

  • A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

  • Help organisations to address the challenges they will face in the next three to five years, through rigorous research, practical tools, insights and education programmes.

  • Learn how other innovative organisations are developing new services through our events

  • Since its inception in 2010 industrial partners have included BAE Systems, Caterpillar, GEA, IBM, Pearson, Zoetis, CEMEX, HCLTech and Bouygues


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